NOTES

Notes from building.

Long technical pieces when a subject earns the depth. Shorter arguments when the field needs a corrective. Occasionally, a future filed from a little further down the timeline.

Studio OS: A Creative Execution Layer for Small Studios
What we set out to do, how we built it, what broke, and where it goes next
7 min
AI in Design: What's Actually Happening to Creative Work
Two stories dominate the discourse. AI democratizes design, or AI changes nothing. Both are wrong. Execution is getting commoditized. Strategic thinking and quality judgment are getting more valuable.
7 min
Vector Database Interaction Patterns · Part 1 of 2
How to Choose a Vector Database by Interaction Pattern
Pick a vector database by the way your product actually queries it, not by benchmarks. This part covers the benchmark trap, the seven dimensions that matter, and the first five interaction patterns.
9 min
Vector Database Interaction Patterns · Part 2 of 2
How to Choose a Vector Database by Interaction Pattern, Part 2: The Decision Table
The remaining interaction patterns, the full comparison table, and the two levers that matter more than the database itself.
9 min
AI in Practice · Part 1 of 3
The AI Investment Gap: Why 95 Percent of Enterprise Projects Deliver Nothing
MIT found 95% of enterprise GenAI delivered zero value. The failures share a cause, people who've never built with AI making all the AI decisions. The wins share a fix, people who have.
6 min
AI in Practice · Part 2 of 3
Talk Versus Build: What Separates AI Literacy From AI Skill
The data shows talk decoupled from investment after ChatGPT. AI literacy correlates with overconfidence, and 95% of enterprise GenAI projects deliver nothing. The fix is simple, build something.
6 min
AI in Practice · Part 3 of 3
The Benchmark Problem: Why Your AI Is Not As Capable As Its Scores Suggest
Benchmark scores measure memorization, not intelligence. Why contaminated evaluations inflate performance up to 5x, why the gap shows up in production, and what to ask before you deploy.
7 min
The Chunking Series · Part 1 of 4
The Chunking Bet: How One Early Decision Haunts Every Query
Nine chunking strategies exist, and every one is a compromise. The choice gets frozen at index time, long before anyone knows what a user will ask.
7 min
The Chunking Series · Part 2 of 4
The Chunking Bet: The Real Cost of Getting It Wrong
The benchmarks show which chunking strategy wins, and it depends on the question. Changing your mind later costs more than most teams admit.
7 min
The Chunking Series · Part 3 of 4
Query-Time Intelligence: Teaching Systems to Decide When They Actually Know
Static chunking optimizes for the wrong moment. A new wave of systems moves the decision to query time, where the system finally knows what it's looking for.
8 min
The Chunking Series · Part 4 of 4
Query-Time Intelligence: Tools, Trade-offs, and the Hybrid Future
Retrieval is one tool among hundreds now. Here's what the frameworks, the benchmarks, and the production failures say about running this for real.
10 min
The Methodology Revolution: How AI Actually Changes Design Thinking
The real AI design revolution isn't fancier tools. It's rebuilding the methodology itself, empathy, definition, and ideation redesigned around human-AI collaboration, not bolted onto old workflows.
6 min
The New Designer: What AI Is Actually Doing to Creative Careers
Design work was never about pixel-pushing. As AI takes over execution, the value moves to strategy and judgment, and the designers who adapt early are landing roles that didn't exist two years ago.
7 min

More in progress. The studio writes as it builds.

Notes from building.

Studio OS: A Creative Execution Layer for Small Studios

AI in Design: What's Actually Happening to Creative Work

How to Choose a Vector Database by Interaction Pattern

How to Choose a Vector Database by Interaction Pattern, Part 2: The Decision Table

The AI Investment Gap: Why 95 Percent of Enterprise Projects Deliver Nothing

Talk Versus Build: What Separates AI Literacy From AI Skill

The Benchmark Problem: Why Your AI Is Not As Capable As Its Scores Suggest

The Chunking Bet: How One Early Decision Haunts Every Query

The Chunking Bet: The Real Cost of Getting It Wrong

Query-Time Intelligence: Teaching Systems to Decide When They Actually Know

Query-Time Intelligence: Tools, Trade-offs, and the Hybrid Future

The Methodology Revolution: How AI Actually Changes Design Thinking

The New Designer: What AI Is Actually Doing to Creative Careers